2026 MSCA Annual Conference Keynote Speaker Announced!
Danielle R. Crankfield, 2026 School Counselor of the Year®

 Sunday, October 25th, 2026 at 9:15am

"Unmistakably Present: Elevating the Influence of School Counselors"

Unmistakably Present: Elevating the Influence of School Counselors Danielle R. Crankfield, 2026 School Counselor of the Year®, challenges school counselors to reconsider what it means to be seen and what it looks like to be boldly, unmistakably present. She delivers a powerful call to step out from behind the scenes; lead with intention; and make your impact visible, valuable and unmistakable in every corner of the school community.

This energizing keynote is about more than visibility; it’s about presence – presence that clarifies the role, strengthens credibility and positions school counselors as essential in student success.

Attendees will leave with concrete strategies to show up with purpose; claim their expertise; and ensure their work can’t be minimized, misunderstood or overlooked.

LEARNING OUTCOMES:

● Examine how intentional visibility strengthens understanding of the school counselor’s role.
● Identify ways that purposeful presence reduces role confusion and misalignment.
● Explore collaborative approaches that transform presence into influence and leadership.