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2026 MSCA Annual Conference Keynote Speaker Announced!
![]() Danielle R. Crankfield, 2026 School Counselor of the Year®
Sunday, October 25th, 2026 at 9:15am "Unmistakably Present: Elevating the Influence of School Counselors" Unmistakably Present: Elevating the Influence of School Counselors Danielle R. Crankfield, 2026 School Counselor of the Year®, challenges school counselors to reconsider what it means to be seen and what it looks like to be boldly, unmistakably present. She delivers a powerful call to step out from behind the scenes; lead with intention; and make your impact visible, valuable and unmistakable in every corner of the school community. This energizing keynote is about more than visibility; it’s about presence – presence that clarifies the role, strengthens credibility and positions school counselors as essential in student success. Attendees will leave with concrete strategies to show up with purpose; claim their expertise; and ensure their work can’t be minimized, misunderstood or overlooked. LEARNING OUTCOMES: ● Examine how intentional visibility strengthens understanding of the school counselor’s role.● Identify ways that purposeful presence reduces role confusion and misalignment.● Explore collaborative approaches that transform presence into influence and leadership. |